Introducing The Robson, Jasper’s new mountain stay
There are places that stay with you long after you've left.
Jasper is one of them.
People come here for the mountains, the wildlife, and the countless ways to explore the Canadian Rockies. It's also a place that encourages you to slow down, spend more time outdoors, and reconnect with what matters.
That feeling became the inspiration for something new.
Opening in 2027, The Robson is a new mountain stay in Jasper, Alberta, inspired by the landscape, history, and spirit of the Canadian Rockies. More than simply a place to stay, it's being thoughtfully created to help guests connect to Jasper in a deeper, more meaningful way.
We've been quietly working behind the scenes for some time. Now, we're excited to finally start sharing The Robson with you.
Built from a Connection to Place
Every destination has hotels.
But not every hotel belongs to its destination.
From the very beginning, we wanted The Robson to feel as though it could only exist here.
Our brand is rooted in Jasper itself, its landscapes, railway heritage, welcoming community, and the quiet sense of wonder that has drawn travellers to the Rockies for generations.
Everything we're creating starts with one simple belief.
A stay should help you experience Jasper more deeply.
That idea guides every decision we make. It's reflected in the stories we'll tell, the atmosphere we're creating, and the experiences we hope to inspire.
The Robson isn't designed to be the centre of your journey. Jasper is. Our role is to be the place that helps you connect with it.
Honouring the Past While Looking Forward
Many travellers will remember this property as the former Mount Robson Inn.
Following the devastating wildfires that impacted Jasper in 2024, the hotel was lost along with many places that held special meaning for both visitors and our community.
While that chapter came to an unexpected end, our commitment to Jasper never changed.
The Robson represents a new beginning, one that honours the history of this site while looking confidently toward the future. Rather than recreating what once stood here, we've taken the opportunity to thoughtfully imagine what the next chapter could become.
A place that feels timeless, welcoming, and deeply connected to the mountains that surround it.
What Makes The Robson Different?
The Robson is inspired by the journeys that have shaped Jasper for more than a century.
The railways that first brought visitors into the Rockies.
The landscapes that continue to inspire them.
The moments of adventure, reflection, and connection that become the stories people take home.
Our brand is built around connection.
Connection to place.
Connection to history.
Connection to nature.
Connection to the people you travel with.
And the chance to disconnect from everything else.
We believe the best trips aren't measured by how much you fit into an itinerary. They're measured by how deeply you experience the places you visit.
This Is Just the Beginning
For quite some time, we've been quietly working behind the scenes, shaping a new vision for this special place.
Today is the first opportunity we've had to share it with you.
Over the coming months, we'll be sharing regular updates as The Robson continues to take shape. You'll get a closer look at the inspiration behind the brand, the stories that influenced its design, progress on the rebuild, and the people helping bring it to life.
Whether you've visited Jasper for decades, stayed with us in the past, or are discovering us for the very first time, we're grateful you're here.
This is only the beginning of our story, and we can't wait to share what's next.
Welcome to The Robson.
Frequently Asked Questions
What is The Robson?
The Robson is a new mountain stay opening in Jasper, Alberta in 2027. Inspired by the landscape, history, and spirit of the Canadian Rockies, it is designed to help guests experience Jasper more deeply through thoughtful hospitality and a strong connection to place.
Is The Robson replacing Mount Robson Inn?
The Robson is being built on the historic site of the former Mount Robson Inn. While it represents a completely new chapter, it continues a long tradition of welcoming travellers to Jasper.
When will The Robson open?
The Robson is expected to welcome guests in 2027. We'll continue sharing updates as construction progresses and more details become available.
What can guests expect from The Robson?
Guests can expect a thoughtfully designed mountain stay that feels calm, welcoming, and genuinely connected to Jasper. Every aspect of the experience is being created to help travellers slow down, recharge, and experience the Canadian Rockies more deeply.
How can I stay up to date?
We'll be sharing regular updates here on our website and across our social media channels as we get closer to opening. Be sure to follow along and subscribe to our email updates so you don't miss the journey.
